Privacy Policy

Privacy Policy for Yang's Orchids

This Privacy Policy explains how your personal information is gathered, used, and shared when you visit or make a purchase from https://yangsorchids.com/ (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically gather certain details about your device, including data about your web browser, IP address, time zone, and certain cookies installed on your device. Furthermore, as you browse the Site, we collect information about the individual web pages or products you view, as well as the websites or search terms that referred you to the Site and details about your interactions with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following methods:

"Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

"Log files" track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about your browsing behavior on the Site.

In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We generally use the Order Information we collect to fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and order confirmations). Moreover, we use this Order Information to:

Communicate with you,

Screen orders for potential risks or fraud, and

Provide you with information or advertising related to our products or services, based on your preferences.

We use the Device Information we collect to help screen for potential risks and fraud (particularly using your IP address) and to improve and optimize our Site. This includes generating analytics about how customers browse and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we use Shopify to power our online store—you can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also employ Google Analytics to better understand how our customers use the Site—you can find more information about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Furthermore, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to safeguard our rights.

BEHAVIORAL ADVERTISING

As mentioned earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through:

INCLUDE OPT-OUT LINKS FROM SERVICES USED.

COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not modify our Site's data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. To exercise this right, please contact us using the contact information below.

Moreover, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (such as if you place an order through the Site) or to pursue our legitimate business interests, as listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless you ask us to delete this information.

CHANGES

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us via email at info@yangsorchids.com .